Senior Manager, Audience Strategy (LGBTQ+ Focus) - WORTHI
What is WORTHI?
WORTHI is a full-service cultural connections agency, where we grow brands and build IP by harnessing the massive influence, buying power and sheer size of underestimated audiences.
THE JOB.
We’re looking to hire a Senior Manager, Audience Strategy, to join the team and partner closely with our growing roster of clients geared towards underestimated audiences. For this position, looking for someone with previous experience leading social strategy, content, and community management efforts for LGBTQ+ audiences.
The Senior Manager, Audience Strategy will be the main point of contact for clients, managing their social/marketing efforts from concept through execution.
This is a critical support role that will report to the Senior Director, Audience Strategy, and leads developing and executing impactful solutions with audience insights at the core, and never settles for checking the box.
This role requires someone very familiar with all the social platforms with a background in social media marketing. Marketing agency experience is strongly preferred. Entertainment industry experience is a plus.
LINK to APPLY:
https://job-boards.greenhouse.io/worthi/jobs/4612207008
SALARY RANGE.
$125,000-145,000 USD (dependent on skills, experience, and competencies)
Duties include, but are not limited to, the following:
Serve as the main point of contact for assigned clients, translating their needs and objectives into strategic work.
Develop and nurture long-lasting client relationships.
Drive client needs forward through collaboration and support from Audience Strategy, Creative Production, and other supporting teams.
Manage multiple projects simultaneously, ensuring deliverables are of high quality and delivered on time.
Lead shaping digital strategies that include content creation, community growth, measurement and analytics, and more.
Oversee and support on voice/tone development, copywriting, and community management efforts, on platforms including TikTok, Instagram, Facebook, and more.
Oversee and support conceptualization of creative pitches for client’s social content calendar.
Oversee and develop weekly/monthly social recap reports with qualitative and quantitative insights.
Occasional evening or weekend work may be needed based on client needs.
Qualifications:
6+ years of social media strategy/management and digital marketing is a must. Agency experience strongly preferred.
Experience in developing strategies and managing communities for underestimated (historically marginalized) audiences preferred.
Result-oriented and client-focused with a passion for account management, relationship building, and team management.
Excellent organization and time management skills.
Ability to communicate well both verbally and in writing with clients, vendors, and internal teams.
Good analytical, problem-solving, and troubleshooting skills.
Consistent follow-through ability to traffic communication and ensure project accuracy.
A creative point of view, a “can-do” attitude and a “what’s next” mentality.
Consistently bring ideas that amaze and inspire our clients and our team.
Ability to juggle multiple projects at one time.
Able to thrive in a fast-paced environment.
Ability to provide and receive feedback.
Passion for storytelling, listening to what our target communities have to say.
Experience managing accounts for large brands and/or entertainment properties a plus.
Influencer and/or Experiential experience are a plus.
Strong computer skills and hands-on understanding G Suite and project management tools such as Monday dot com.
