Media Manager - Sony
About the job
The SPE Media Manager is accountable for creating best-in-class, strategic and integrated media campaigns for Sony Pictures film releases across theatrical and home entertainment. This individual will work closely with their respective Media Director and VP in campaign development, execution, creative ideation, in-house/agency communications, and the onboarding of new technology and processes.The expectation for the Media Manager is that they will have an intimate holistic knowledge of their assigned Media Campaigns, and because of this, they will be able to support the Director of Media across every element of each campaign. This includes working in collaboration with the internal media team, the internal performance media group, cross-functional marketing teams, the media agency and outside third parties, including publishers, networks, promotional outlets, audience platforms, and data & technology partners. They will also be responsible for helping the Director and VP create presentations for internal marketing management as well as external filmmakers.In addition, they will be responsible for funneling daily feedback and insights to the media agency, providing campaign performance reporting and analysis, managing film budgets, working alongside Operations to incorporate creative rotations, and implementing daily campaign optimization recommendations.
Knowledge OfKNOWLEDGE, SKILLS, and ABILITIES
3+ years of wholistic media planning and buying across all channels including Digital, Television, Radio, OOH, etc.
Media Math including GRPs/TRPs, CPMs, CPCs, CPVs, CPEs and Reach/Frequency
Agency and/or Studio experience a plus
Experience in theatrical and home entertainment marketing a plus
Partner/Publisher landscape including the following categories: Network, Cable, Entertainment, Sports, Social, Video, Programmatic, Search, Display, OTT/FEP, Connected TV, etc.
Previous exposure to top-level upfront buying strategies and negotiation tactics
Audience measurement methodologies by media type (across Television, Streaming Television, Digital, Radio, Outdoor, etc.)
Reporting Tools including iSpot, ComScore, Datorama, DoubleClick, Facebook Insights, Google/YouTube Analytics is a plus
Third party ad verification partners to monitor and optimize media (i.e. IAS, MOAT, DoubleVerify) is a plus
Big data and advertising technology, including 3rd party ad-serving and tag management solutions, data management platforms, and audience buying platforms
Skilled In
Self-starter with high level of initiative and ability to prioritize/juggle various initiatives
Passionate, committed with a high level of energy
Strong sense of ownership and urgency
Eagerness to learn and grow
Excellent written, oral communication, and effective team building skills
Strong presentation skills and ability to confidently communicate key points/learnings to audiences with various levels of media proficiency
Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook, Teams)
Must have an open communication style which takes into account managing expectations with multiple stakeholders
Must have excellent organizational skills
Having a genuine love and passion for movies/entertainment marketing and be an avid consumer of various media types and content
Ability To
Analyze, interpret, and apply data to improve media performance to positively impact box office, home entertainment sales, and (depending on the project) television ratings results
Manage multiple projects, set priorities, and meet deadlines in a very fast-paced, ever-changing environment
Strategically think and apply high attention to detail
Think outside the box and create compelling stories to connect consumers to entertainment brands
Work collaboratively and enthusiastically in a team environment
The anticipated base salary for this position is $91,058 - $118,375. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.
Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.
To request an accommodation for purposes of participating in the hiring process, you may contact us at SPE_Accommodation_Assistance@spe.sony.com.
