Slate Marketing Lead - Apple TV +
DESCRIPTION:
Slate Marketing Lead, Apple TV+ (Hybrid - On-site)
You are an extraordinary leader who is highly plugged into the entertainment, internet and popular culture. You keep your finger on the pulse of conversation across entertainment, pop culture and brands. You know what it means to listen, participate, and spark thoughtful connections with audience. You are a seasoned storyteller and creative visionary with a cutting edge understanding of how to market slates with audiences across every medium.
As a part of the broader Apple TV+ Marketing Organization, our team’s purpose is to build big fandoms and love for our slates of content.
Key Qualifications
7-10 years working on broad, multi-platform marketing campaigns and delivering world-class campaigns with big impact (reach and engagement)
Experience working within the Entertainment industry and/or highly consumer-centric brands with success in the social space
Fluent in Fan-first best practices. You know what works across various social platforms and experience in multi-channel distribution efforts
10 years+ of marketing and campaign management, creative marketing and distribution strategy required (brand or agency).
Excellent communicator, strategist and creative partner to cross functional partners.
Highly driven self-starter who is proactive, has a good sense of prioritization and ability to move large amounts of work in a fast-paced environment.
Pioneering Spirit and highly collaborative - loves working with others and isn’t afraid to lead or follow or to take smart risks and judgement calls to push high impact work forward.
Experience working directly with talent and creators and is skilled in pitching and presenting and reading the room.
Experience using data and intuition to make smart content that gets people talking.
Thrives in a changing environment
Responsibilities
Responsible for leading our slate marketing efforts in a cross-functional team.
Will mange 2-3 slate initiatives across all platforms and consumer touchpoint.
Drives innovation in marketing and strives for creative excellence across all titles and assets
Responsible for the full suite of content to support a title across the totality of the marketing ecosystem for the duration of a campaign
Ensuring brand consistency in marketing, messaging, and creative by working with the various internal and external partners.
Providing counsel and guidance and best practices to the individual lines of business.
Monitoring competitor activity and ensuring brand safety.
Leading communication with international marketing leads on social marketing strategy and best practices.
Working with the central Apple Marketing and Communications teams to ensure alignment with company-wide best practices and policies.
QUALIFICATION/ LICENSURE :
Preferred years of experience : 7+ Years
Travel Required : No travel required
Business Day Timings: 9 AM to 5 PM
