GOLD HOUSE - Content Marketing (FT)
DIRECTOR, Content Marketing
*LOS ANGELES
https://goldhouse.org/job/director-content-marketing/
The Opportunity
Gold House is hiring a Director of Content Marketing to own and advance our content engine. This is a senior, highly cross-functional role that will define how Gold House tells its story — across platforms, formats, and audiences — throughout the full year. You will develop and execute our editorial and campaign calendar, lead storytelling across all of our pillars, and build a content pipeline that expands our reach beyond the Asian Pacific community into mainstream culture, entertainment, and business media. The right person for this role brings both editorial instincts and marketing fluency. You understand what makes a story resonate, how to package and distribute it across channels, and how to build an audience over time — not just capture a moment. You’ll work closely with our social and vertical teams, and serve as a key creative partner to leadership.
What You’ll Do
Editorial & Content Strategy
Audience Growth & Performance
Content Production & Formats
Channel Collaboration
What We’re Looking For
Experience & Background
10+ years of experience in editorial, content strategy, and/or content marketing, with at least 3 years in a leadership role managing a team
Background at a media company, lifestyle publication, entertainment brand or platform, with a strong understanding of how content powers brand growth and cultural resonance
Demonstrated track record of building content programs from the ground up or significantly scaling them
Experience managing editorial calendars across multiple content verticals and formats simultaneously
Proven ability to develop, manage, and grow an audience across owned and social channels
Skills & Competencies
Exceptional writer and editor with strong headline instincts and a sophisticated sense of brand voice
Deep fluency across content formats: editorial, video, social-native, newsletters, branded content, experiential coverage
Collaborative operator who can work cross-functionally with social, creative, PR, partnerships, and leadership teams
Organized and process-minded, with the ability to run multiple workstreams and projects simultaneously without losing quality
Data-informed — you know how to read content performance and translate it into strategy adjustments
Familiarity with content management tools, project management platforms, and analytics dashboards (e.g., Asana, Google Analytics, Brandwatch, Sprout Social or equivalents)
Cultural Fluency
Genuine passion for and/or familiarity with Asian Pacific culture, communities, and representation — and the ability to tell those stories with nuance and authenticity
Strong pulse on mainstream entertainment, business, and cultural media — you know what a breakthrough story looks like and how to engineer one
Understanding of how to bridge community and mainstream audiences without losing either
Nice to Have
Portfolio preferred
Experience in entertainment, film/TV, or publishing
Familiarity with mission-driven brand storytelling
Experience building or managing a branded content studio or production function
Prior work with awards campaigns, cultural franchises, or list-based editorial properties
Existing relationships with editors, journalists, or content creators in culture, entertainment, or business media
Compensation & Benefits
The base salary range for this role is $125,000 – $160,000 annually, commensurate with experience, plus eligibility for a performance-based bonus.
Health, dental, vision, and life insurance benefits