Questions & Answers

Stock houses now have options to pull AI imagery from their libraries for use in commercial content. Has anyone (agency or studio) been using licensed AI created stock imagery from libraries in final delivered creative? I've been hearing a lot of conflicting feedback of use and don't use. Trying to get a consensus on where everyone else is.

I can understand the hesitancy in using something an artist created by AI software because no one knows where the source material came from, effectively kicking off a liability battle on who takes the fall if a suit arises.

I can also understand using it in concept development to convey a direction (lighting, likeness, attitude, framing...) that will eventually be shot.

But if it is licensed and used appropriately according to terms and agreements from the stockhouse, the liability would come down to them, right?

Anyone have experience using AI in final?

When a client or producer asks for you to cut with a track - commercial or library - that's unique and "unexpected," what does that mean to you? What instruments, sounds, elements do you look for when making your decision?

Question for those editors working in premiere. What effect do you guys use to clean up dialogue other than denoise?