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AI Created Stock Use
Stock houses now have options to pull AI imagery from their libraries for use in commercial content. Has anyone (agency or studio) been using licensed AI created stock imagery from libraries in final delivered creative? I've been hearing a lot of conflicting feedback of use and don't use. Trying to get a consensus on where everyone else is.
I can understand the hesitancy in using something an artist created by AI software because no one knows where the source material came from, effectively kicking off a liability battle on who takes the fall if a suit arises.
I can also understand using it in concept development to convey a direction (lighting, likeness, attitude, framing...) that will eventually be shot.
But if it is licensed and used appropriately according to terms and agreements from the stockhouse, the liability would come down to them, right?
Anyone have experience using AI in final?
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What does "unexpected" mean to you, musically?
When a client or producer asks for you to cut with a track - commercial or library - that's unique and "unexpected," what does that mean to you? What instruments, sounds, elements do you look for when making your decision?
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Adam Silver
Jul 09, 2024
My first instinct for “unexpected” would be to go for a hard contrast to whatever the source material is.
If it’s action heavy, I’d choose something light and airy.
If it’s comedic I’d maybe go for something more subdued and somber.
In an art house film maybe choosing something very mainstream pop sounding.
I often find tracks that combine organic instruments and software instruments to be more “unexpected” in their sound. That’s definitely something I would look for.
Editing Question
Question for those editors working in premiere. What effect do you guys use to clean up dialogue other than denoise?
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Adam Silver
Jul 09, 2024
I use dehummer pretty often. Vocal enhancer can sometimes help out as well depending on how clear the voice itself is. I’ve also had some success with DeReverb if the dialogue is too echoey.
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Hey Matt, so far i've leveraged both Getty and Adobe firefly and their stock images which are all guaranteed to be legally compliant if you have a membership or purchase from them through the proper channels. Thought this podcast was interesting with Getty CEO Craig Peters being interviewed by Kara Swisher talking about this subject recently. https://open.spotify.com/episode/2vDvpL6vxjR5FO4UeonQ6n?si=Z2qw5vBbRDyLgd10o5YZWQ