AI Created Stock Use
Stock houses now have options to pull AI imagery from their libraries for use in commercial content. Has anyone (agency or studio) been using licensed AI created stock imagery from libraries in final delivered creative? I've been hearing a lot of conflicting feedback of use and don't use. Trying to get a consensus on where everyone else is.
I can understand the hesitancy in using something an artist created by AI software because no one knows where the source material came from, effectively kicking off a liability battle on who takes the fall if a suit arises.
I can also understand using it in concept development to convey a direction (lighting, likeness, attitude, framing...) that will eventually be shot.
But if it is licensed and used appropriately according to terms and agreements from the stockhouse, the liability would come down to them, right?
Anyone have experience using AI in final?
Hey Matt, so far i've leveraged both Getty and Adobe firefly and their stock images which are all guaranteed to be legally compliant if you have a membership or purchase from them through the proper channels. Thought this podcast was interesting with Getty CEO Craig Peters being interviewed by Kara Swisher talking about this subject recently. https://open.spotify.com/episode/2vDvpL6vxjR5FO4UeonQ6n?si=Z2qw5vBbRDyLgd10o5YZWQ